Jungleboys

The production of Sam Kekovich’s Australia Day rant has become an annual tradition for Jungleboys and BMF Sydney. For 2012, things were stepped up a bit with the production of the parody “Barbie Girl” music clip in addition to the 90 second “Rant” TVC.

The music clip collides LA Hip Hop with the Aussie back yard barbie. It was shot over two days at a property on the outskirts of Sydney and was a major production involving over 70 cast and crew. As well as Sam Kekovich, the music video features Melissa Tkautz, Justice Crew and a cameo by Richard Wilkins.

Sam’s Rant was shot on an office set specially designed to split in half revealing a “TV Spectacular” set behind – complete with glitter canons and dancing girls. Further visual effects work was done by David Mosqueda and his team at Emerald City Design to dramatically increase the scale of the reveal scene.

Both the “Rant” and the “Barbie Girl” clip were directed by Craig Melville and launched on the Nine Network’s “A Current Affair”. Following the launch, both the “Rant” and the “Barbie Girl” clip went truly viral. This included thousands of Facebook posts, trending on Twitter and well over 300,000 views on YouTube within a few days of launch.