Jungleboys

The third spot in the Expedia Holiday series, and the next step in it’s evolution. Following a similar structure to the first two spots, we adopted a more stylised approach that fit well with the style and swagger of Las Vegas.

Working with a mix of controlled locations and documentary style shooting, we were able to deliver a dynamic spot that showcases a variety of sides to the city. Gaining access to some big Las Vegas characters ensured we were able to scratch under the surface and show the real Vegas – crime, glamour, history, technology and natural wonders. Keeping a vintage angle, we opted for a slightly washed out treatment in the grade that helped tie the Canon DSLR footage together with the Arri Alexa.

This TVC was born out of a strong idea on a charity sized budget. An underplayed performance and an unexpected ending works well to challenge the audience, these days, is our privacy still private? The theme of the 2012 Sydney Writers Festival.

We felt subtle performance moments and a very late reveal was the best approach for the story. Using observational cinematography we bring the audience on to the bus, and into the story, alongside the awkward young man.

It’s LA Hip Hop collided with the Aussie back yard barbie – and a little Danish culture thrown in as well. This parody music video was an instant multi-media hit, including well over 300,000 YouTube views in less than a week

This hugely successful campaign has become an annual event for Jungleboys and BMF Sydney. The 2012 Rant, directed by Craig Melville, also showcases the skills of Emerald City in developing the end reveal scene special effects.

The second of a 4 spot campaign introducing the new Diet Yogurt.
Ridiculously ambitious shoot made easy with a fantastic crew, client, actress and agency.

The finest AFL minds ponder the coming season.